1. a) In the BOP accounts, what are the four basic components of the current account?
b) How can information about the financing of a country’s current account be obtained?
2. a) How can the Big Mac Index be used to make PPP comparisons between countries?
b) Using such comparisons, what can be learned about the future possible direction of exchange rates between countries?
3. Name four elements of culture and briefly indicate why they are important when marketing products and services internationally.
4. How do Gannon’s cultural metaphors differ from how Hofstede uses culture to classify countries?
5. What types of managerial decisions in foreign countries are driven by cultural factors?
a. Identify the types of international business activities that are being conducted in the city or region where you live. Which type is most popular and why?
b. Which (company) resource do you think is the most important one for a company to succeed internationally?
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